What's Your Why?

Stop burning yourself out trying to satisfy everyone else’s needs, and get recognised for doing the things that matter to you. 

A one-month self-directed, online programme designed to help you to get clear on the difference you want to make in the world and connect with the inspiration you need to get out there, be visible and get known for the things that are really important to you. 

Are you fed up with doing everything for everyone else, and never finding the time to do the things that matter to you? 

Do you find that despite your consistent hard work and effort, your contribution often goes unnoticed and you don’t get recognised for what you’ve achieved?

Continuing to putting other people’s needs before your own will leave you burned out, frustrated and unfulfilled with no reason for anyone to acknowledge your contribution. 

But there is another way…

There is a way to collaborate with, support and inspire others, while also ensuring you and what you bring shines through. 

When you connect with what’s important to you and understand your “why”, you start to show up differently.

Instead of saying “yes” to everything, you’ll have more clarity on your boundaries and find it easier to say no. 

You’ll have a greater understanding of where you add the most value and the difference it makes, and you’ll find it easier to express this to others. 

You’ll set the strategy, inspire others to follow, and ensure the things that get done are the things that really matter. 

And you’ll be able to easily explain why.

Hi, I’m Emma, 

I want to help women in tech to be more visible, and become the role models the tech industry needs by helping them recognise the impact they could have on the world and discover the confidence and resilience they need to get out there and do it. 

This is my why. 

It’s the beacon that guides me on the decisions I make, the opportunities I say yes to, and the things I speak out about and share. And on the days when I’m feeling challenged or insecure about myself, it gives me a reason to stay visible, knowing that sharing my experience might just help inspire you. 

Why is this my why?

I’m a woman who has worked in tech for more than 20 years, and I used to hide away behind a laddish front, trying to fit in, tick the right boxes and present myself in the “right” way to climb the career ladder. Yet when let go of all those expectations and started to show up and speak out about the things I cared about, that’s when my career became more fulfilling, more exciting and more rewarding. 

Connecting with my why has made such a massive difference to the things I prioritise and in the belief I have in the difference I make and I want to use what I’ve learned to help you access this too.  

I want to help you find your beacon, so that you can have your impact, enjoy life more and inspire others along the way. 

I want to help you to find your own life-changing shifts as you connect with, take inspiration from, and speak out about your why. 

The Programme.

Designed for you to work through at your own pace, this programme gives you access to three modules of online exercises (plus bonus content) which will guide you to:

  • Discover The Core Of Your Why: discover what’s important to you, where you add value and the difference you want to make in the world.
  • Get Clarity On Your Why: create your own personal mission statement and turn it into a vision which you can confidently communicate to others.
  • Use Your Why: different ways to use your why: be more focused and productive, have more impact and lead another, become more visible and grow your influence,  in a way which is authentically aligned with you. 

By the end of the programme, you’ll have a deeper understanding of who you are, where you are going, what drives you and the impact you can have, which will help you make decisions, influence your actions, and ensure you prioritise the things that matter to you. 

How Does it Work?

The training is accessed via an online training portal. 

Each module guides you through a series of 4 to 6 short videos, designed to take you through practical exercises to help you to uncover your why. These exercises build on each other, exploring your why from different perspectives and through a range of approaches helping you to connect in a way which works best for you. 

You’ll also get access to a workbook to capture your insights as well as links to bonus content to help you go deeper when you are ready. 

Lifetime access to this training content means you can come back and repeat the exercises as many times as you like, allowing your why to evolve and develop as you continue to grow. 

Are you ready to discover what really matters you? 

Access all the training, and get started on your journey to discover your why Now. 

Sign up for just £149. 

"Fully articulating my mission has helped me keep things manageable. I can more easily prioritise and keep everything in perspective so that I don't get lost in working for working's sake and burn myself out.
Lauren Nicholas
Senior Analyst, United Learning
"Knowing my why has kept me centred and given me clarity on how I add value amongst uncertainty in my role and its connection with the company strategy. It's given me a way to maintain a bubble of sanity in a large organisation."
Joyce Stack
Architect and API Advocate, Elsevier
"Knowing my "why" has given me the confidence to step forwards, speak with passion and to create new connections with like minded individuals."
Julie Osborne
Head of Cybersecurity, Global Digital IT and Vodafone Business, Vodafone